Paavanam (www.paavanam.co.in) reports a steady rise in household use of cold-pressed cooking oils, reflecting a broader shift toward minimally processed ingredients. The company notes growing interest across its portfolio of Groundnut, Sesame, Coconut, and Mustard oils, all produced through traditional wooden-press extraction.
Cold-pressed oils are recognised for retaining natural compounds that are often lost in industrial refining. The method used by Paavanam minimises heat during pressing, helping preserve aroma, texture, and beneficial fats. The oils are not subjected to chemical refining or artificial enhancement, resulting in products that maintain characteristics closer to their raw seed origins.
Paavanam’s Groundnut oil is commonly selected for everyday cooking due to its balanced flavour and stability at higher temperatures. Mustard oil draws interest for its intensity and depth, while Sesame oil remains connected to traditional preparations. Coconut oil continues to find use beyond culinary application, as its subtle aroma aligns with varied routines.
The company produces oils in moderate batches to maintain consistency and avoid prolonged storage. Variations in colour and fragrance occasionally appear, reflecting seasonal differences in seed batches. Paavanam states that such naturally occurring changes are typical indicators of limited processing.
To ensure usability in everyday kitchens, Paavanam packs all products in safe, food-grade containers. Labels include information about ingredients and general usage suitability.
Retail activity indicates an expanding consumer base preferring products with fewer processing steps. Paavanam attributes much of this momentum to increasing awareness about nutrition and heritage-based food choices. With demand trending upward, cold-pressed oils are gradually shifting from niche selections to regular pantry items.
Industry observers note that this movement aligns with a wider preference for ingredient transparency and simplified cooking staples. Paavanam continues to emphasise minimal intervention and traditional handling, positioning its range as an accessible option for households interested in natural cooking mediums.
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