Paavanam (www.paavanam.co.in) reports a steady increase in interest for traditionally extracted cooking oils, as households show preference for natural, minimally processed options. The company, which offers cold-pressed Groundnut, Sesame, Coconut, and Mustard oils, observes that consumers are becoming more aware of the benefits associated with wooden-press extraction and limited intervention.
Cold-pressed processing, used by Paavanam, keeps pressing temperatures low to help preserve natural antioxidants, fats, and aroma compounds. Since the oils are not refined, bleached, or deodorised, they retain the original characteristics of the seeds used.
Each variety in the Paavanam range serves a distinct cooking purpose.
Groundnut oil is often selected for everyday dishes.
Mustard oil is known for its powerful flavour profile.
Sesame oil remains closely associated with traditional preparations.
Coconut oil finds use in a variety of household recipes due to its balanced aroma.
Paavanam produces its oils in controlled batches to help maintain consistency. Naturally occurring differences in colour or fragrance reflect seasonal seed variations — an aspect many consumers increasingly recognise as normal rather than a flaw.
All Paavanam oils are packed in safe, food-grade containers designed for daily kitchen storage. Product information, usage suggestions and ingredient clarity are provided on the packaging to help households make informed decisions.
Paavanam attributes the growing interest in its products to increased awareness about cold-pressed extraction and a broader return to traditional food choices. The brand continues to highlight the value of natural oils handled with minimal processing, positioning them as suitable staples for regular cooking.
Market behaviour suggests that this shift is likely to continue as more families explore alternatives to heavily refined cooking mediums. Paavanam’s focus on retention of natural characteristics and practical packaging has helped it build steady acceptance among consumers seeking uncomplicated, ingredient-focused options.
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