Bengaluru, India, October 2025
Snezzi has launched its Generative Engine Optimization (GEO) Platform, a next-generation solution that helps brands analyze and improve how they appear in AI-generated answers and recommendations across ChatGPT, Perplexity, Microsoft Copilot, and other emerging AI systems.
The launch marks a major step forward for marketers and business owners adapting to the new reality of AI-driven discovery. Instead of optimizing for traditional search engines, Snezzi enables companies to optimize for how generative AI understands, interprets, and recommends their brands.
“Generative search is the new frontier of visibility,” said Nikunj Thakkar, Co-founder of Snezzi. “When customers ask AI assistants for the best software, skincare, or supplements, they’re getting answers — not links. The brands that appear in those answers are the ones winning attention and trust. Snezzi helps businesses become part of that conversation.”
Built by Nikunj Thakkar, Upahar Sood, and Gautham Seshadri, Snezzi’s Generative Engine Optimization Platform provides brands with detailed insights into their AI visibility footprint. It tracks how often a brand is cited, benchmarks against competitors, and generates actionable recommendations for improvement.
By analyzing hundreds of user prompts, Snezzi identifies visibility gaps and suggests optimizations around content, schema, and credibility signals. Its upcoming CMS-native AI agents for Shopify and WordPress will automate technical improvements to ensure brands remain AI-ready.
“Our mission is to make Generative Engine Optimization accessible and actionable,” said Gautham Seshadri, Co-founder of Snezzi. “Snezzi doesn’t just tell you where you stand, it helps you take steps to improve your ranking in AI-driven discovery systems.”
Early results from Snezzi’s AI Visibility case studies across SaaS, D2C, and wellness sectors have reported measurable gains in AI citations, organic traffic, and customer engagement. These results highlight that Generative Engine Optimization is becoming essential for growth in the era of AI assistants.
“AI search is where discovery happens now,” added Upahar Sood, Co-founder. “Snezzi helps brands build long-term trust and visibility in this new landscape.”
Snezzi’s Generative Engine Optimization Platform is now open for early access. Curious how your brand appears in ChatGPT or Perplexity answers? Get a free AI Visibility Report at snezzi.com/ai-audit.
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