In a market overrun with fleeting beauty fads, YURIWOORI offers a transformative alternative. Launched in July 2025 by Arti Srivastava, YURIWOORI combines Korean purity with intentional Indian self-care.
“Luxury Elixirs, Straight from Korea”
Every product is designed and manufactured in leading Korean labs and thoroughly approved by the CDSCO in India. Expect high-efficacy, vegan formulas that balance potency, safety, and sensorial delight.
A Brand Shaped by Personal Experience
YURIWOORI was born after a transformative journey to South Korea in 2024. Witnessing the real K-beauty philosophy sparked founder Arti Srivastava’s mission to fill the gap for affordable, authentic Korean beauty in India.
Operating through its website and popular e-commerce platforms, YURIWOORI is direct-to-consumer, bringing each product closer to its community.
Product range - YURIWOORI offers a wide variety of premium Korean skincare products designed for diverse Indian skin needs through Sheet Masks ,Eye Patches ,Hand Creams ,Ampoules & Serums ,Soothing Gels ,Toners ,Moisturizers & Creams , Cleansers, Makeup Remover ,Sun Protection.
Key Benefits include Deep Hydration ( Intense moisture infusion for plump, healthy skin (hyaluronic acid, aloe, marine collagen),Brightening & Glow( Fades dark spots and evens skin tone), Anti-Ageing ( Fights visible signs of aging and boosts skin elasticity) , Soothing & Calming ( Reduces redness and irritation, suitable for sensitive skin types) , Clear, Detoxified Complexion (Fights acne and blemishes, controls oil, reduces breakouts (specialty toners, charcoal) , Suitable for All Skin Types (Lightweight, gentle formulations ideal for Indian weather and urban lifestyles)
Skincare as a Ritual, Not a Routine
“Skincare is personal, not just procedural,” says Arti Srivastava. Every product—such as the bestselling 30-day sheet mask box—invites users to create daily moments of self-love and calm.
Commitment to Transparency & Trust
Every item is produced in top Korean labs, rigorously tested, and priced transparently. Unlike other K-beauty brands that drop-ship or inflate prices, YURIWOORI stays true to its vision of real, accessible luxury.
More Than a Brand—A Beauty Movement
Growing fast on Instagram, Facebook, YouTube, and LinkedIn, YURIWOORI offers beauty education, community stories, and product deep-dives as part of its mission.
About YURIWOORI
For authentic Korean rituals, high-performance skincare, and holistic self-care, choose YURIWOORI—a proudly Indian Korean skincare brand.
Media Contact:
Arti Srivastava (CEO)
Email: ceo@yuriwoori.com
Website: www.yuriwoori.com
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